by Rohit Nathany

    Code to Commerce

    I help consumer brands, retailers, and tech companies turn operational complexity into real growth.

    See how I help

    Operated at scale. Advising founders. Still building.

    Operator

    Experience running product, marketing & engineering with P&L ownership

    CMO · CPO · CTO

    $10B+ Revenue Impact

    Through IPO

    9-figure ARR

    Through Merger

    Advisor

    Partnering with Seed to Series A founders

    Pinch AI

    Tie

    Noibu

    Reactiv

    Housewise

    Crossterra

    Builder

    Still shipping. Some itches never leave.

    Gullak

    Beta

    PollenIQ

    Live

    Fullstack Growth

    Live

    How I Help

    Advisory

    A seasoned operator in your corner, I pressure-test strategy, unblock decisions, and help you prioritize what actually moves the business. Growth roadmaps, marketing mix, tech architecture, hiring — wherever you need a clear-eyed second opinion.

    Retainer or 1-2 hours/week

    Fractional Leadership

    I embed as your acting Head of Growth, Product or Engineering to build growth loops, ship priority work, and set up the operating model that scales. You'll get operating cadence, org design, and hands-on execution leadership across functions.

    1–3 days/week · 12–24 weeks

    AI Audit & Implementation

    Most teams know AI matters. Few know where to start. I find where AI actually moves the needle in your business — and help implement it. I map your highest-leverage workflows, identify what's worth automating, and get it shipped.

    2-3 days/week · 4–12 weeks

    Recent Thoughts

    Frameworks and lessons from the field.

    Stores Aren't Just Demand Endpoints

    Ship-from-store dies in attribution debates before it ships a single order. Why stores as supply nodes compound, what breaks in the org, and a starter playbook (including how we thought about it at Mejuri).

    Jun 2026 · 14 min

    Scaling Influencer Marketing

    Most brands don't have an influencer problem—they have an org problem. A five-layer model for measurement, roles, and compounding influence.

    Apr 2026 · 15 min

    Making AI Work: Start With the Problem, Not the Tool

    Many brands run AI backwards—tool first, problem second. A Mejuri example: search, content, and what actually moved non-branded impressions.

    Apr 2026 · 9 min
    View all posts

    Let's Talk

    Whether you have a specific challenge or just want to explore working together, I'd love to hear what you're building.

    Book a 15-30 min Intro Call

    Quick chat to see if there's a fit

    Connect on LinkedIn

    See my background

    Response time: I personally review every inquiry and respond within 48-72 hours.