Advisory
A seasoned operator in your corner. I pressure-test strategy, unblock decisions and help you prioritize what moves the business.
Retainer · 1–2 hrs/week
Code to Commerce.
Notes on commerce operations, growth marketing, and the engineering underneath both.
Fractional leadership from an operator with 20 years of building these systems. I help consumer brands, retailers and tech companies turn operational complexity into real growth.
Advising founders.
Still building.
The essays
All essays →AI coding has its Ford moment. Where’s the Toyota part?
Notes from tinkering with AI coding agents, and two old manufacturing ideas I keep coming back to.Stores Aren't Just Demand Endpoints
Ship-from-store dies in attribution debates before it ships a single order. Why stores as supply nodes compound, what breaks in the org, and a starter playbook (including how we thought about it at Mejuri).Scaling Influencer Marketing
Most brands don't have an influencer problem—they have an org problem. A five-layer model for measurement, roles, and compounding influence.
About me
Turning technology into business outcomes, from code to commerce.
I’ve operated where technical complexity meets commercial strategy, leading engineering, product, marketing and supply chain while owning 9-figure P&Ls.
I co-founded a manufacturing business in India, built a 0→1 venture at Amazon, sat on HelloFresh’s leadership team from pre-IPO through IPO, navigated M&A at MakeSpace, and led tech transformation, marketing and the eCommerce P&L at Mejuri.
Today I advise founders and execs across tech and consumer, mostly people I’ve worked with before, and write about what I’m learning here.
Earlier: Goldman Sachs. Michigan Ross MBA · IIT · CFA Level II.
Work with me
Three depths of engagement
Fractional leadership
I embed as acting Head of Growth, Product or Engineering: growth loops, priority work shipped, and an operating model that scales.
1–3 days/week · 12–24 weeks
AI audit & implementation
I map your highest-leverage workflows, pick what’s worth automating, and get it shipped.
2–3 days/week · 4–12 weeks
Let’s talk.
Founders and PE/VC-backed teams bring me problems that cross engineering, product, growth marketing and supply chain.